Range Rover took its luxury experience beyond the showroom for a private evening in Riyadh, bringing together executives, entrepreneurs, media professionals and content creators for “Dine with Range Rover” in collaboration with Myazu.
Held on October 1, the evening brought together more than 118 guests for a night that combined Range Rover’s focus on design and craftsmanship with Myazu’s contemporary Japanese dining experience.
A Dinner With A Different Setting
Rather than being a traditional brand event, the evening was designed around bringing people from different industries together in a more relaxed setting.
Guests included senior executives, entrepreneurs, media professionals and social media creators, creating an opportunity to connect, exchange ideas and get to know others across Riyadh’s business and creative communities.
The partnership with Myazu also brought two different sides of the luxury world together, with Range Rover’s automotive design and craftsmanship meeting the restaurant’s contemporary Japanese approach to food and hospitality.
Why Saudi Arabia Matters To Range Rover
Saudi Arabia continues to be an important market for Range Rover, with the brand looking to build stronger relationships with its local audience beyond its vehicles.
Rhett Maxwell, Managing Director of Mohamed Yousuf Naghi Motors Company – JLR (MYNM JLR), highlighted the importance of the Saudi market and customers who are looking for a wider luxury experience that combines craftsmanship, innovation and capability.
The Riyadh dinner offered another opportunity for the brand to connect directly with its audience while getting a better understanding of what matters to customers in the Kingdom.
Taking Range Rover Beyond The Showroom
The evening was also part of Range Rover’s “House of Brands” concept, which focuses on creating experiences that reflect the brand’s identity outside of the traditional showroom environment.
Through dinners, collaborations and other lifestyle experiences, the idea is to connect Range Rover with areas that naturally overlap with its audience, from design and hospitality to culture and luxury.
For this Riyadh edition, that meant bringing more than 100 guests together around a table at Myazu, creating an evening that was as much about the people in the room as it was about the brands hosting them.
