Fast Auto Technic, the official importer for Ferrari in Saudi Arabia since 1998, has officially opened its new flagship showroom in Riyadh. Located at Canopy Plaza on the Northern Ring Road, the state-of-the-art facility marks a major milestone for luxury automotive retail as the very first showroom in both Asia and the Middle East to feature Ferrari’s latest global Corporate Identity.

The grand opening brought together senior executives from Ferrari alongside clients and automotive enthusiasts from across the Kingdom to celebrate their shared passion for the Italian marque. Designed to act as a home for the local Ferraristi community, the showroom blends contemporary elegance with an immersive brand experience that brings visitors into the heart of the Prancing Horse universe.

The main display area on the ground floor highlights Ferrari’s latest model lineup beneath custom ceiling detailing. Adjacent to the display floor is a dedicated configuration suite, where clients can customize their vehicles using a curated selection of materials and finishes. Equipped with a retractable shutter for complete privacy, this versatile space also transforms into an exclusive delivery room where new owners can celebrate taking key delivery with family and friends. The facility also houses a dedicated storage area for certified pre-owned vehicles under the Ferrari Approved program.

 

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Leadership from both Ferrari and Fast Auto Technic highlighted the deep connection between the brand and Saudi Arabia. Massimiliano Di Silvestre, Chief Commercial and Marketing Officer of Ferrari, noted that the opening reflects the company’s commitment to delivering an experience matching the craftsmanship of its vehicles. Meanwhile, Shaikh Mohammed Wajeeh Hassan Sharbatly, CEO of SAMACO Group and Vice-Chairman and Founder of Fast Auto Technic, emphasized that the investment reflects strong confidence in the Kingdom’s growing community of Ferrari owners during their 28-year partnership.

As Saudi Arabia continues to represent a vital and expanding market for luxury automotive brands, the new Riyadh destination is set to serve as more than just a dealership. It will function as a central gathering place hosting exclusive events, new model reveals, and brand experiences. The showroom is open to visitors Saturday through Thursday from 10:00 AM to 1:00 PM and 5:00 PM to 10:00 PM.