Shopping for an outfit could soon feel a little less like scrolling through endless product pages.
Apparel Group has launched AIVI, a new AI-powered fashion and lifestyle app now available across Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman.
The app brings together fashion discovery, personalised recommendations, loyalty rewards and faster delivery, giving more than 15 million existing Apparel Group customers access to over 200,000 styles in one place.
Shopping With Ask AIVI
One of AIVI’s main features is Ask AIVI, an AI-powered tool that helps shoppers with fashion and styling through text or voice.
Instead of searching through products yourself, shoppers can ask for things like an outfit for a dinner, styling ideas for something they already own, or accessories that would work with a particular look. Recommendations can also take preferences, previous searches and purchases into account.
There’s also a Virtual Try-On feature, which lets shoppers upload or take a photo and see how selected clothing could look on them before buying.
Club Apparel Is Now Club AIVI
The app also brings Apparel Group’s loyalty programme into the new platform under the name Club AIVI, formerly Club Apparel.
Existing members can continue using their registered ID to earn and redeem rewards across participating Apparel Group brands, both online and in physical stores, as well as participating food and beverage outlets.
Faster Delivery Is Part Of The Experience
AIVI is also putting a bigger focus on fulfilment. Selected products can be delivered in as little as 60 minutes in the UAE and 90 minutes across the GCC, giving shoppers the option to get their purchases much faster.
The app is currently available on iOS and Android across the six GCC markets.
And to mark the regional launch, AIVI has also released its own original song, “Own Your Vibe,” featuring Saudi singer Zena Emad and Indian rapper Karma, bringing Arabic, Hindi and English together in one track.
With Ask AIVI, virtual try-ons, loyalty rewards and rapid delivery all in one place, AIVI is essentially Apparel Group’s attempt to make online fashion shopping feel less like browsing a catalogue and more like having a personal shopping tool in your phone.
